The luxury of real life: your luxury, every day
the luxury of real life is intended as an important message to bring to all salons worldwide: every customer, hairdresser and final consumer can find the luxury they seek in nyce. not only an ideal vision but also practical application of the concept of luxury. a process that want to make luxury accessible and not an occasional event, making it easily accessible, hence the creation of “the luxury of real life”.
during the event important innovations were presented in terms of product, communication and services. nyce meets the needs of a discerning consumer, offering aesthetics, functionality and an emotional experience.
emotions and experiences which combined with many innovations and classroom training work has led to the creation of the right mix between fun and work. just like the title of the collection: the luxury of real life.
September 28, 2016