{"id":1400,"date":"2024-01-18T09:49:49","date_gmt":"2024-01-18T09:49:49","guid":{"rendered":"https:\/\/nycecosmetics.it\/product\/color-hd\/"},"modified":"2025-01-28T09:22:41","modified_gmt":"2025-01-28T09:22:41","slug":"color-hd","status":"publish","type":"product","link":"https:\/\/nycecosmetics.it\/en\/product\/color-hd\/","title":{"rendered":"Color HD"},"content":{"rendered":"<p>Our laboratories have developed a sensorial formulation that is just like a skincare cream. Contains a low concentration of ammonia that is approximately half the amount found in traditional colours; this makes Color HD slightly alkaline.<\/p>\n<p>The gel-cream texture is the most suitable for delivering the water-soluble ingredients and allowing them to be easily and immediately distributed; plus, the high purity (&gt; 99 %) dyes guarantee maximum colour results (colour duration and reproducibility and colour that stays true).<\/p>\n<p>\u2022 Color HD guarantees up to 100% coverage of white hair, even in fashion shades.<br \/>\n\u2022 A new generation of low-ammonia superlighteners that are extremely kind on the scalp and hair fibre and deliver up to 5-6 levels of lift.<br \/>\n\u2022 Booster Mix System: a system that allows a streamlined, balanced range of shades thanks to the expert range of boosters with natural and fashion shades. Allows the creation of an infinite number of shades to enhance tones and infinite colour effects.<\/p>\n<p>\u2022 Nitrogen-based production.<br \/>\n\u2022 Available in 60 shades<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Permanent low-ammonia gel colour<\/p>\n","protected":false},"featured_media":1251,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[164,145,143],"product_tag":[],"class_list":{"0":"post-1400","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-color-system-en","7":"product_cat-haircare-products","8":"product_cat-lines","10":"first","11":"instock","12":"shipping-taxable","13":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/product\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/product"}],"about":[{"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/comments?post=1400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/media\/1251"}],"wp:attachment":[{"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/media?parent=1400"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/product_brand?post=1400"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/product_cat?post=1400"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/nycecosmetics.it\/en\/api\/wp\/v2\/product_tag?post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}