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Luxury hair beauty

A working system for a luxury experience

Communication is the invisible art that transforms dreams into reality: like the streets of New York, every detail tells the story of a journey toward exceptionality, where elegance and authenticity blend to reveal what makes NYCE extraordinary.

A working system for a luxury experience

NYCE Collections are when high fashion meets the salon, celebrating feminine beauty and the latest trends. Each collection is a creative journey, an opportunity to discover the brand’s evolution through fashion and excellence. Explore years of passion dedicated to the celebration of beauty.

Nyce events be part of the show

NYCEoffers salons an immersive experience, not only through its products and training but also with exclusive events that actively engage salons. During Milan Fashion Week, for example, hairdressers have the opportunity to work backstage, applying their skills and contributing to the success of the events. These unique experiences enhance the prestige of the salons and strengthen the bond between NYCE and its partners.

Il design Nyce
elegance and distinction

NYCE communication stands out for its elegance and uniqueness, embodied in its distinctive elements such as the sinuous packaging, including the iconic “drop” shape evoking the curves of the female body, and the yellow packaging of the Flash Beauty line, inspired by New York taxis. Every detail, from communication materials to custom-designed furniture, is crafted to provide refinement and distinction, creating a strong and modern identity for the salons that choose the brand.

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