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Luxury hair beauty

BBS line

Infinite shades of blond

Beautox
Blondy
System

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Neutralizing warm reflections, while restructuring the fiber

The innovative value of NYCE BEAUTOX BLONDY SYSTEM, officially recognised at the 2022 Innovation Awards in Paris

Caring for blonde hair, whether natural or artificial, is essential due to its delicate nature. The low concentration of dark pigment makes it finer and more fragile, which means that it requires special care.

When we speak of ‘blonde’ hair, we are referring to a highly diverse range of infinite shades. Nevetheless, the many different types of blonde all have the same needs:

• Reconstruction and sealing of porous areas
• Neutralisation of unwanted warm tones (anti-yellow)
• Intense nourishment
• Strength and elasticity
• Shine and manageability
• Cool tone enhancement..

BEAUTOX BLONDY SYSTEM was developed to provide a complete range of high-quality products to meet the specific needs of blonde, bleached, grey and white hair, that also cares for its fragile nature.

Key features

Beautox Blondy System neutralises warm tones while stimulating hair fibre restructuring, delivering nourishment and with a plumping effect.

• Instantly and temporarily cools warm tones, giving you unlimited options for changing ‘cosmetic’ colour.
• Refreshes colour for a special evening, and fights brassiness caused by the summer sun.
• For hair that has become brittle due to various factors and is excessively porous, irregular, dull and prone to breakage.

Sensoriality. Products transformed into an experience.

One of NYCE’s founding values is sensoriality: this combined with the brand’s fashion positioning is what has led us to create a glamorous fragrance for the Blondes product line.
A fragrance with captivating ‘muted’ notes, suitable for all blondes.

Gentless. Respect for people and the environment.

Quality has simple ingredients: which is why NYCE offers gentle and refined formulations. We select only the best strictly-necessary ingredients for our formulas. Which is why the BEAUTOX BLONDY SYSTEM is free from:
• Parabens
• EDTA
• Mineral Oils
• SLS/SLES
• Formaldehyde releasers, and is suitable for VEGANS.

Locate salons that provide the Beautox Blondy Experience

A ritual specifically developed for blonde hair consisting of a system of tools designed for blonde hair creation, care and enhancement services with a restructuring effect that restores the hair fibre, which is more frequently exposed to the risk of damage. An enhancement experience that begins in-salon and continues at home, with dedicated products for maintaining the professional results achieved and keeping hair healthy until the next Service. Beautox Technology.

Beautox Technology

Biotechnological Restructuring Molecule, a well-known feature of the NYCE offer is a functional solution for high-porosity hair. It rebuilds damaged keratin bonds while delivering deep hydration and plumping the hair fibre, for softer, healthier, regenerated hair.

Purple Micro Pigments

Latest-generation Purple Micro Pigments that target and neutralise warm tones.

Bio Mediterranean Blend

• ANTIOXIDANT Grape seed oil: rich in polyphenols and essential fatty acids, it is an excellent natural anti-ageing product and strengthens and hydrates the hair fibre. Thanks to its beneficial properties, it can be defined an “elixir of youth”.
• PROTECTIVE and ANTI-AGEING Myrtle extract: with antioxidant properties, thanks to the high concentration of flavonoids. Repairs and protects the hair fibre against oxidative stress.
• EMOLLIENT, REFRESHING AND INVIGORATING Green Mandarin extract: intensely hydrates with protective, soothing and strengthening properties.

It’s Nyce to Be Social

Share your NYCE creations and join our community!
Tag us on Instagram @nycecosmetics and use the hashtags #WeAreSoNyce and #NyceLoN to showcase your talent.

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